OLEDWorks · Jaguar Land Rover · L461 Range Rover Sport
Live Deal Calculator — Commercial Models
Meeting Tool — Confidential
Commercial Model
Direct Buy
Rev Share
NRE/EDT Only
NRE + Rev Share
Programme Parameters
Total Programme Cars 257,000
L461 Core lifetime volume · global
Take Rate 20%
5% – 40% · see total cars above
Sell Price (ex-VAT) €1,346
Transfer Price to JLR €399
OLEDWorks → JLR · per car set
Full Lamp BOM €728
Both rear lamps · JLR cost
NRE / EDT
Total NRE/EDT €4,000,000
OLED-Specific NRE/EDT €2,000,000
Funded by OLEDWorks
Dealer Demonstrators
RCL Units 100
Units placed in top dealerships
Unit Cost (€) €450
Per demonstrator unit
Marketing Budget €500,000
Joint marketing support
Target Take Rate
Target % 30%
Aspirational take rate with marketing
Tier 2 vs Direct Buy
Tier 1 Margin % 18%
Typical Tier 1 markup on OLEDWorks component
Cars at Take Rate
51,400
20% of 257,000
Total Revenue
€69.2M
cars × sell price
GP / Car Set
€618
45.9% margin
Total GP (Programme)
€31.77M
cars × GP/car
◈ Dealer Demonstrator Programme
100 RCL units × €450 = €45,000 total investment. Placed in top-volume dealerships globally. Target take rate uplift: 20% → 30% (+51,400 cars = +€19.1M additional revenue). Marketing support budget: €500,000.
Model A — Direct Buy
JLR pays OLEDWorks directly per unit delivered. Simple, clean, no revenue share. OLEDWorks invoices at transfer price per car set. NRE/EDT paid separately upfront by JLR.
Tier 2 vs Direct Buy — What JLR Saves by Going Direct
Model C — NRE/EDT Upfront Only (No Rev Share)
JLR pays full NRE/EDT upfront. OLEDWorks invoices at transfer price per unit. No ongoing revenue share — clean transaction post-NRE/EDT. JLR retains 100% of upsell margin.
Model D — NRE/EDT Funding + Revenue Share
OLEDWorks funds OLED-specific NRE/EDT. JLR repays via priority revenue share — full NRE/EDT repaid before profit split. Phase 2: agreed rev share % continues for programme lifetime.