OLEDWorks · Jaguar Land Rover · L461 Range Rover Sport
Live Deal Calculator — Commercial Models
Meeting Tool — Confidential
Commercial Model
Joint Marketing Collaboration
Standard
NRE/EDT Funding + Revenue Share
Programme Parameters
Total Programme Cars 257,000
L461 Core lifetime volume · global
Take Rate 20%
5% – 40% · see total cars above
Sell Price (ex-VAT) €1,346
Price per Unit €399
OLEDWorks to JLR · per car set
Full Lamp BOM €728
Both rear lamps · JLR cost
NRE / EDT
Total NRE/EDT €4,000,000
OLED-Specific NRE/EDT €2,000,000
Funded by OLEDWorks
Tier 2 vs Direct Buy
Tier 1 Margin % 18%
Typical Tier 1 markup on OLEDWorks component
Cars at Take Rate
51,400
20% of 257,000
Total Revenue
€69.2M
cars × sell price
GP / Car Set
€618
45.9% margin
Total GP (Programme)
€31.77M
cars × GP/car
Joint Marketing Collaboration
OLEDWorks and JLR collaborate on a structured go-to-market programme to maximise OLED package awareness and take rate. Initiatives are co-funded and co-branded, leveraging both parties' market presence.
OLED Lighting Demonstrators
Live OLED technology demonstrators deployed in top global markets — showroom-ready, brand-aligned installations that communicate the OLED advantage at point of sale. Supplied via Tier 1 or integrated into real showroom vehicles.
Regional Training Programme
Structured training for JLR regional sales and aftersales teams — covering OLED technology, differentiation narrative, and customer-facing talking points across key markets. Available in-person and digital formats.
White Papers & Technical Briefs
Co-authored white papers and technical briefs positioning OLED rear lighting as a safety, design, and brand differentiation asset — available for press, dealer, and retail use. Includes photometric data and regulatory compliance summaries.
Digital & Configurator Presence
OLED package prominently featured in the JLR online configurator with dedicated feature imagery, technology explainer copy, and comparison content — driving awareness at point of digital configuration.
Press & Launch Support
OLEDWorks provides technical support for vehicle launch events, press pack content, and media briefings — ensuring OLED rear lighting is correctly positioned as a technology differentiator in all editorial coverage.
Dealer Sales Enablement
Dealer-facing sales toolkit including objection handling guides, comparison materials versus LED, and customer-ready presentation assets. Available in all JLR market languages.
Standard Model — NRE/EDT Upfront
JLR pays full NRE/EDT upfront. OLEDWorks invoices at price per unit per unit. No ongoing revenue share — clean transaction post-NRE/EDT. JLR retains 100% of upsell margin.
NRE/EDT Funding + Revenue Share
OLEDWorks funds OLED-specific NRE/EDT. JLR repays via priority revenue share — full NRE/EDT repaid before profit split. Phase 2: agreed rev share % continues for programme lifetime.